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Adarsh Anand
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Journal Articles
The mixed impact of word-of-mouth on technological adoption and promotional length optimization
Available to Purchase
Journal of Advances in Management Research 1–20.
Published: 06 January 2026
Journal Articles
Innovation diffusion modeling considering the time lag between awareness and eventual adoption
Available to Purchase
Journal of Advances in Management Research (2018) 15 (1): 4–16.
Published: 05 February 2018
Journal Articles
Interpretive structural modelling for attributes of software quality
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Journal of Advances in Management Research (2017) 14 (3): 256–269.
Published: 07 August 2017
Journal Articles
Unified approach for modeling innovation adoption and optimal model selection for the diffusion process
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Journal of Advances in Management Research (2016) 13 (2): 154–178.
Published: 01 August 2016
