...Adarsh Anand; Mohini Agarwal; Deepti Aggrawal; Ompal Singh Purpose Today, a firm’s major concern is to know the way in which an innovation is adopted in the marketplace. The purpose of this paper is to focus on the two-stage nature of diffusion process in which the time lag between people being...

... has been based on modeling varied aspects of real life situations in marketing. One such aspect is studying the adoption process depending on the awareness and motivation level among the customers. Awareness is having knowledge of an innovation, whereas motivation is about the perception...