... informed and their act of making final purchase is considered. Design/methodology/approach The paper discusses an approach based on the time lag for modeling awareness and adoption process as two separate and yet connected processes. Varying forms of time lag (constant, deterministic or random) have...

... has been based on modeling varied aspects of real life situations in marketing. One such aspect is studying the adoption process depending on the awareness and motivation level among the customers. Awareness is having knowledge of an innovation, whereas motivation is about the perception...