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Keywords: Innovation diffusion modelling
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Journal Articles
Journal of Advances in Management Research (2016) 13 (2): 154–178.
Published: 01 August 2016
... to the mean value function mH(t). Managerial decision making Awareness Adoption Marketing models Distance-based approach Innovation diffusion modelling Making use of the aforesaid concept, in this paper we propose a unification modeling approach based...
