... Emerald Publishing Limited Licensed re-use rights only Market intelligence Marketing intelligence Thematic analysis Qualitative research Definition Marketing Intelligence is the application of intelligent IT systems to acquire, analyze, and disseminate marketing information...

...): Decision making Qualitative research Quantitative methods Interpretive structural modelling MICMAC analysis Analytical models The concept of the liberalization and globalization has led the market to a place, where consumers have multiple choices of similar products and many brands put...