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Keywords: Qualitative research
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Journal Articles
Journal of Advances in Management Research (2026) 23 (1): 121–147.
Published: 08 April 2025
... in shaping pricing strategies. Smriti Mathur can be contacted at: drsmritimathur@gmail.com © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Market intelligence Marketing intelligence Thematic analysis Qualitative research Definition...
Journal Articles
Journal of Advances in Management Research (2017) 14 (3): 256–269.
Published: 07 August 2017
...): Decision making Qualitative research Quantitative methods Interpretive structural modelling MICMAC analysis Analytical models The concept of the liberalization and globalization has led the market to a place, where consumers have multiple choices of similar products and many brands put...
