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Keywords: Brand loyalty
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Journal Articles
Determinants of university brand loyalty in an emerging higher education market
Available to Purchase
Journal of Applied Research in Higher Education (2024) 16 (5): 2075–2090.
Published: 06 February 2024
...) and brand loyalty in private universities in Iran. Design/methodology/approach A quantitative method was used to achieve research objectives. The data collected from students enrolled in major private universities in the capital of Iran were analyzed to test the proposed model, both directly...
