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Keywords: Branding university
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Journal Articles
An empirical study of the dynamic relationships between the core and supporting brand equity dimensions in higher education
Available to Purchase
Journal of Applied Research in Higher Education (2021) 13 (3): 710–740.
Published: 28 July 2020
... offers valuable insights to university stakeholders for building a strong university brand. It also confirms that the measures of the CBBE brand equity dimensions are valid and are applicable to other higher education institutions. University brand equity Higher education Branding university Brand...
