... As businesses and other industries are embracing recent advances in data technologies such as cloud computing and big data analytic tools to inform decision making, research administration in higher education is seeing a potential in incorporating advanced data analytics to improve day-to-day operations...

...Natalya Delcoure; Jesus S. Carmona Purpose The purpose of this paper is to examine the role of data analytics in addressing contemporary challenges and opportunities facing institutions of higher education, with a special emphasis on enrollment management for the example of a college of business...