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Keywords: Hedonic motivation
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Journal Articles
Journal Articles
Journal of Applied Research in Higher Education (2022) 14 (4): 1603–1622.
Published: 04 November 2021
...' responses in Pakistan as participants. The collected data were interpreted applying PLS-SEM version 3.2.3 software. Findings The study's findings exhibited that PE, EE, FC and SI are the prime determinants influencing the intention and use of BLS in Pakistani universities. Hedonic motivation and social...

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