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Keywords: Service competencies
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Journal Articles
Service competencies of non-academic staff: key drivers for Vietnamese higher education institutions
Journal of Applied Research in Higher Education 1–18.
Published: 06 January 2026
...Phan Thi Nga; Rohani Salleh; Amjad Shamim Purpose Massification, internationalization and market-oriented operations have transformed the dynamics of universities, redefining them as service organizations with students as their primary customers. As a result, the service competencies...
