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Keywords: University reputation
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Journal Articles
Determinants of university brand loyalty in an emerging higher education market
Available to Purchase
Journal of Applied Research in Higher Education (2024) 16 (5): 2075–2090.
Published: 06 February 2024
...Davood Ghorbanzadeh; Atena Rahehagh; Mohammad Najarzadeh Purpose A university’s brand is a key competitive advantage in higher education (HE). This study examines the university's reputation’s intermediary impact on core services (emotional environment, perceived faculty and course suitability...
