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Keywords: Value proposition
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Journal Articles
Journal of Applied Research in Higher Education (2026) 18 (4): 1148–1159.
Published: 09 May 2025
... proposition, offering, use, and financial or market performance. The conceptual model is laid out from left to right, illustrating a causal chain of business performance. On the far left, a rectangular box with rounded corners is labeled “Value proposition (V P)”. A horizontal solid arrow labeled “H 1...
Includes: Supplementary data
