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Volume 2, Issue 3
1 March 1987
Journal of Business & Industrial Marketing Cover Image for Volume 2, Issue 3
Review Article| March 01 1987

ORGANIZING FOR GLOBAL IDENTITY Available to Purchase

Maureen F. Hartigan
Maureen F. Hartigan
Director of communications for Volvo White Truck Corporation in June, 1986.
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1189
Print ISSN: 0885-8624
© MCB UP Limited
1987
Journal of Business & Industrial Marketing (1987) 2 (3): 65–73.
https://doi.org/10.1108/eb006037

Organizing a communications function for a “global” company and focusing its marketing image offer rare opportunities and challenges. Yet it is possible to do so, and to do it profitably.

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© MCB UP Limited
1987
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