Fintech innovations are fundamentally reshaping value creation processes in business-to-business (B2B) markets, particularly through enhanced inter-firm collaboration, transparency and data-driven decision-making. This study systematically reviews the literature to examine how fintech enables value co-creation in B2B ecosystems, with particular attention to emerging themes, geographical coverage and recent developments.
Drawing on a systematic literature review of 219 papers, this study uses a text-mining approach to analyse the literature and synthesise findings. The review follows the PRISMA guidelines to ensure rigour and transparency.
This review identifies eight major research themes, including fintech’s impact on value co-creation, ethical considerations and organisational adaptation. The findings highlight fintech’s importance in fostering collaborative value creation and enhancing customer experience in B2B markets.
This study makes a new contribution by extensively exploring fintech-created value co-creation in B2B markets. It offers an integrative framework and proposes a research agenda for future studies.
