Focusses on the use of target costing for new product development. This approach concentrates on determining costs for a product during the planning and design stage. Also describes the use of cross‐functional teams made up of industrial marketers, cost accountants and others critical to the design and manufacturing decisions required for determining the price and features with which a product is most likely to appeal to potential buyers. After deducting the desired profit margin from the projected selling price, planners develop estimates of each product element that make up a product′s costs for design,manufacturing, sales and marketing. Further analysis is carried out to identify and estimate the cost of each component that makes up the finished product. Stresses the critical role that management accountants and other members of an organization can play in the design and manufacture of a new product at a specified price.
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1 March 1995
Research Article|
March 01 1995
Target costing
Margaret L. Gagne;
Margaret L. Gagne
Assistant Professor of Accounting at the College of Business Administration, University of Colorado at Colorado Springs, Colorado, USA.
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Richard Discenza
Richard Discenza
Professor of Production Management and Information Systems at the College of Business Administration, University of Colorado at Colorado Springs, Colorado, USA.
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Publisher: Emerald Publishing
Online ISSN: 2052-1189
Print ISSN: 0885-8624
© MCB UP Limited
1995
Journal of Business & Industrial Marketing (1995) 10 (1): 16–22.
Citation
Gagne ML, Discenza R (1995), "Target costing". Journal of Business & Industrial Marketing, Vol. 10 No. 1 pp. 16–22, doi: https://doi.org/10.1108/08858629510081559
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