With a few exceptions, the extant literature lacks substantive analysis of the ways downsizing and outsourcing impact on organizational structure and the roles and behaviors of organizational members. This is especially true of research focussing on organizational buying behavior. Provides an important step toward increasing our understanding in these areas by proposing a model of some of the conceptual linkages between current organizational downsizing and outsourcing initiatives and organizational structure and buying behavior. Develops theoretical arguments along with a set of propositions concerning the likely effects of downsizing and outsourcing on organizational structure, as well as on buying centre structure, membership, and shared authority, and on purchase participant role conflict, motivation, and risk aversion. Aims to encourage future conceptual and empirical analyses of these important relationships and linkages.
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1 December 1996
Conceptual Paper|
December 01 1996
The effects of organizational restructuring on industrial buying behavior: 1990 and beyond Available to Purchase
Jeffrey E. Lewin;
Jeffrey E. Lewin
Doctoral Candidate, Department of Marketing, Georgia State University, Atlanta, Georgia, USA
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Wesley J. Johnston
Wesley J. Johnston
Professor (and Editor of this journal) Department of Marketing, Georgia State University, Atlanta, Georgia, USA
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Publisher: Emerald Publishing
Online ISSN: 2052-1189
Print ISSN: 0885-8624
© MCB UP Limited
1996
Journal of Business & Industrial Marketing (1996) 11 (6): 93–111.
Citation
Lewin JE, Johnston WJ (1996), "The effects of organizational restructuring on industrial buying behavior: 1990 and beyond". Journal of Business & Industrial Marketing, Vol. 11 No. 6 pp. 93–111, doi: https://doi.org/10.1108/08858629610151325
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