Going from the short list to winning the contract is critical to a professional service provider, yet relatively few studies have investigated selection criteria used in this last stage of the selection process. This paper presents a qualitative study that examined the dynamics of the selection process, identified decision criteria which business and organizational clients use when selecting a professional service provider from their short lists, and investigated ways in which client firms assess competing professional service providers on intangible attributes, e.g. personal chemistry. Clients who had recently awarded a contract to a firm in the “built environment” industry (e.g. an architectural and engineering firm) were sampled. Their responses to open‐ended questions provided rich data that revealed factors considered in the selection of a professional service provider in the final presentation/interview stage and yielded insights into nuances of the selection process. Managerial recommendations for getting from the short list to the contract are presented.
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1 December 2003
Research Article|
December 01 2003
Selecting a professional service provider from the short list
Ellen Day;
Ellen Day
Associate Professor of Marketing, Department of Marketing, Terry College of Business, The University of Georgia, Athens, Georgia, USA
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Hiram C. Barksdale
Hiram C. Barksdale
Associate Professor of Marketing, Department of Marketing, Robinson College of Business Administration, Georgia State University, Atlanta, Georgia, USA
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Publisher: Emerald Publishing
Online ISSN: 2052-1189
Print ISSN: 0885-8624
© MCB UP Limited
2003
Journal of Business & Industrial Marketing (2003) 18 (6-7): 564–579.
Citation
Day E, Barksdale HC (2003), "Selecting a professional service provider from the short list". Journal of Business & Industrial Marketing, Vol. 18 No. 6-7 pp. 564–579, doi: https://doi.org/10.1108/08858620310492428
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