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Volume 2, Issue 1
1 January 1987
Journal of Business & Industrial Marketing Cover Image for Volume 2, Issue 1
Review Article| January 01 1987

FINE‐TUNING THE CHANNELS

Larry S. Combs
Larry S. Combs
M.B.A. from Memphis State University in 1966 and a B.S. in Engineering Chemistry from Christian Brothers College, Memphis, in 1961.
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1189
Print ISSN: 0885-8624
© MCB UP Limited
1987
Journal of Business & Industrial Marketing (1987) 2 (1): 61–65.
https://doi.org/10.1108/eb006019

The product life cycle has been a widely recognized tool for studying overall market behavior and estimating growth potential. Its most common application has been in the decision whether to expand manufacturing capacities. The product life cycle can also be used as a tool for evaluating and enhancing channels of distribution.

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© MCB UP Limited
1987
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