Prototyping, customer involvement, and speed of information dissemination in new product success Available to Purchase

Dr Siohong Tih is an Associate Professor in the Graduate School of Business at the National University of Malaysia. Her main research interests are marketing and entrepreneurship. Her works have been published in the International Journal of Retail & Distribution Management, the Asian Academy of Management Journal, the Asian Journal of Business and Accounting and the Journal of Agribusiness Marketing. Dr Tih has developed training modules and taught courses in marketing and entrepreneurship. She is a member of the Association of ASEAN Japan Entrepreneurship Education (AAJEE) and is much involved in marketing and entrepreneurship training and research in ASEAN countries.

Dr Kok-Kee Wong is a Research Fellow at the Centre for Entrepreneurship and SME Development of the National University of Malaysia. His research interests are bio-business development, promoting biotechnological findings and the development of prototypes from biotechnological research. His works have been published in the Annals of Microbiology, the International Journal of Environmental Science and Technology, the Bioremediation Journal, the Research Journal of Biotechnology and the Advances in Environmental Biology, to name but a few.

Gary S. Lynn is the Distinguished Service Professor at Stevens Institute of Technology in Hoboken, New Jersey. He started, built and sold four companies. Dr Lynn was selected by Business 2.0 Magazine as one of the top ten management gurus in the world. He was also named twice (2003 and 2008) as one of the seven most prolific thought leaders in the field of Technology-Innovation Management by the International Association for the Management of Technology (IAMOT). He was formerly Chief Innovation Officer and Senior Managing Director of Spencer Trask – a New York-based venture capital company that has placed $1.2 billion in 100 businesses over the past decade – where he worked with a variety of CEOs and Board members across eight industries. His expertise is in creating businesses out of technologies, technical innovation, technical entrepreneurship, technical marketing, invention marketing and patented technology.

Richard R. Reilly is a Professor of Technology Management, with publications to his credit of over 50 chapters, articles and books in various areas of human resources management. He is a fellow of the American Psychological Association and the American Psychological Society, and is a Diplomate of the American Board of Professional Psychology. Dr Reilly has developed or taught courses in organizational behavior, human resources law, employee selection, research methods and advanced statistics. He has consulted to industry and government for more than 25 years in employee selection, assessment, performance appraisal and leadership development. His main areas of research are team behavior and performance and project leadership.