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Purpose
The purpose of this paper is to further explicate the notion of challenger sale.
Design/methodology/approach
The method used for this article is a personal interview.
Findings
The interview provides readers with insights and explanations of the challenger sale method from the authors of the book.
Originality/value
The interview allows the readers to learn directly from the authors of the methodology.
© Emerald Publishing Limited
2018
Emerald Publishing Limited
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