Role of mindfulness in merchant’s adoption of mobile payments in an unorganized sector

Ankur Srivastava, PhD, is an Assistant Professor of Marketing at Institute of Rural Management Anand, Gujrat, India. His research has appeared in reputed journals such as European Journal of Information Systems, Journal of Retailing and Consumer Services, Journal of Product and Brand Management, Marketing Intelligence and Planning and Energy Policy, among others. His area of interest includes brand management, technology adoption, information and communication technologies for development (ICT4D) and consumer behavior. He has won seed grant funding for his projects related to technology adoption for the unorganized sector and service failure and recovery. His research has featured in the Emerald Literati Awards and cited in policy paper of the World Bank. He has also presented his research work in various national and international conferences.

Nishtha Rai is a fourth–year PhD scholar at IBS, IFHE University, Hyderabad. She has presented her research work at various international conferences, including the 5th International Conference of Marketing, Strategy & Policy 2021 at New Castle University, UK, ISDSI-Global Conference 2021, the 10th AIM-AMA Sheth Foundation Doctoral Consortium 2022 organized by the Academy of Indian Marketing (AIM), and the International Conference on Reimagining Marketing With Technology (ICRMT) 2023 organized by the Indian Institute of Management Jammu (IIM Jammu) & Deakin University Australia, The 13th Annual Conference of Emerging Markets Conference Board (EMCB) 2024, organized by the Indian Institute of Management Lucknow – Noida Campus among others. Her research interests lie in technology adoption and usage, consumer psychology, healthcare, and services marketing.

Vishal Mishra is a faculty member in the Operations & IT department at IBS, Hyderabad (India). He teaches business analytics, business statistics and business research methods. His research interest lies in the areas of ICT adoption and use, ICT4D, ICT and inclusion.

Ramana K. Madupalli, PhD, is an Associate Professor of Marketing at the Southern Illinois University Edwardsville, IL. Ram’s research interests include sales management, customer equity, call center management and marketing research. He has been teaching different marketing courses since 2002, and his teaching interests are personal selling and sales management, marketing research and marketing management. Ram has presented over 30 papers in various conferences and has over a dozen journal publications in nationally and internationally recognized journals. Two of his papers on sales management practices are read by more than 40,000 sales managers across the globe. Ram’s credentials include two best paper awards and recognition as AMA doctoral consortium candidate. He consults with several small and large organizations on various marketing research-related projects. He is also a micro-venture investor, investing in various businesses like restaurants, hotels, investment consulting, insurance services, marketing research, etc.