Transforming business-to-business marketing from tradition to digitalization: a taxonomic review of current trends, methodologies and future paths Available to Purchase

Shashi is an Assistant Professor in the Department of Marketing Management at the Indian Institute of Management, Sirmaur. After completing his doctoral degree from the School of Management Studies, Punjabi University, Patiala, he worked as an Assistant Professor at Chitkara Business School, Chitkara University, Punjab. His current research interests include sustainable consumption, cold chain, value-addition and performance measurement. He is presently serving as a Review Editor in “Frontiers in Sustainability” and published his research work in international journals such as “Industrial Marketing Management”, “International Journal of Production Economics”, “Supply Chain Management: An International Journal”, “Technological Forecasting and Social Change”, “Business Strategy and the Environment” and “International Journal of Logistics Management”.

Myriam Ertz received the doctoral degree in business administration from Université du Québec á Montréal, Canada, in 2017. She is an Associate Professor of Marketing with the University of Quebec at Chicoutimi, Chicoutimi, QC, Canada. She has published more than 80 research articles in top-quality journals, including Renewable and Sustainable Energy Reviews, Journal of Cleaner Production, Sustainable Cities and Society, Industrial Marketing Management, and Business Strategy and the Environment, among others. She is also the author of book Marketing Responsible (JFD Editions). Her research interests include responsible consumption and marketing, collaborative economy and technology. Prof. Ertz was the recipient of the Social Sciences 2020 Young Investigator award. She has extensive editorial experience as a book editor, journal associate editor, and special issue guest editor for several journals, including Frontiers in Psychology, Sustainability, Frontiers in Sustainability, and Revue Organisations and Territoires.

Roberto Cerchione is Director of Startup Grind University (SGu), Delegate of Engineering Management Committee and teaches Business Management at the University of Naples Parthenope. He was an Erasmus Scholar at Universitat Rovira i Virgili, received with honours the MSc Degree in Engineering Management and awarded a PhD in Science and Technology Management from the University of Naples Federico II. After his PhD, he was Adjunct Faculty at the University of Maryland University College, Entrepreneurship Program Coordinator of startup competitions and technology transfer projects, and Scientific Coordinator of R&D projects with large companies, SMEs and startups. He is member of Scientific Committee and Professor of the PhD Doctoral Course in “Technology, Innovation and Management” at the University of Bergamo and the University of Naples Federico II. He serves as Co-Editor-in-Chief of the “Journal of Entrepreneurship Education”, Managing Guest Editor of the “Journal of Purchasing and Supply Management”, Guest Editor of the journals “Current Issues in Tourism” and “Sustainability”. He is widely recognised for his research projects in the field of knowledge management, technology management, supply chain management, environmental sustainability management, entrepreneurship and technology transfer, digital transformation, Industry 4.0, blockchain, big data and business analytics. He has co-authored more than 70 publications including articles published in leading peer-reviewed journals, book chapters, conference proceedings, research reports. He has won an “Emerald Literati Award” and a research award from the European Conference on Knowledge Management (ECKM) Committee for the year 2019, two research awards from the Multidisciplinary Digital Publishing Institute for the year 2018, a Project Award from the Italian Association of Engineering Management (AiIG) and several outstanding reviewer recognitions from peer-reviewed journals.

Vikas Kumar, is an Associate Professor in the department of Marketing Management at Indian Institute of Management, Sirmaur. Prior joining IIM Sirmaur, he was associated with the Department of Management Studies, NIT-Hamirpur (H.P.). He has worked as an Assistant Manager in the department of Container services and Marketing in Liner and Passenger division of Shipping Corporation of India Ltd. Later on, he joined IIT Roorkee, as a research scholar in the area of marketing. He has published a good number of research papers in various international journals of repute such as the Journal of Retailing and Consumer services, Journal of Strategic Marketing, Journal of Travel and Tourism marketing, Journal of Hospitality and Tourism Research, Tourism Management Perspectives etc.