This study aims to investigate how power influences governance mechanisms that in turn foster sustainability-oriented collaborations (SOC) in buyer–supplier relationships. It further examines the moderating effects of satisfaction.
Drawing on social exchange theory, the study develops a framework integrating mediated and nonmediated power, contractual and relational governance with SOC. Data were collected using a survey questionnaire from buyers of industrial products. The proposed model was tested using structural equation modeling.
The findings indicate that mediated and nonmediated power significantly shape governance mechanisms. Both governance forms positively contribute to SOC. Also, satisfaction moderates the relationships.
This study contributes to the literature by integrating governance and power sources in a unified framework to explain SOC and introducing satisfaction as a key boundary condition in governance–power dynamics. The findings advance theoretical understanding of power–governance interplay and provide actionable guidance for managers seeking to foster sustainability in marketing channels.
