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Volume 8, Issue 1
1 January 1993
Journal of Business & Industrial Marketing Cover Image for Volume 8, Issue 1
Research Article| January 01 1993

A Customer Evaluation System Available to Purchase

Lindsay Meredith
Lindsay Meredith
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1189
Print ISSN: 0885-8624
© MCB UP Limited
1993
Journal of Business & Industrial Marketing (1993) 8 (1): 58–72.
https://doi.org/10.1108/08858629310027614

Buyers have been formally evaluating suppliers for many years. Intends to “turn the tables” and suggests three important reasons why vendors should formally evaluate their customers. A straightforward easily applied mechanism is provided to aid business marketers in carrying out customer evaluations.

Keywords:
Customers, Supplier evaluation, USA
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© MCB UP Limited
1993
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