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Volume 8, Issue 3
1 March 1993
Journal of Business & Industrial Marketing Cover Image for Volume 8, Issue 3
Research Article| March 01 1993

Innovation Inertia: THE POWER OF THE INSTALLED BASE Available to Purchase

Paul A. Herbig;
Paul A. Herbig
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Hugh Kramer
Hugh Kramer
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1189
Print ISSN: 0885-8624
© MCB UP Limited
1993
Journal of Business & Industrial Marketing (1993) 8 (3): 44–57.
https://doi.org/10.1108/08858629310044165

Focusses on a seldom‐studied barrier to the adoption of innovation,namely, the installed base of the technology or the product being supplanted. Examines three dimensions of this “installed base effect”, namely, supply, demand, and externalities. Describes the magnitude of these barriers and makes recommendations for overcoming them.

Keywords:
Manufacturing industry, Obsolescence, Production engineering, Product innovation, Technological innovation
This content is only available via PDF.
© MCB UP Limited
1993
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