2009 CBIM Annual Academic Workshop

Article Type: Call for papers From: Journal of Business & Industrial Marketing, Volume 23, Issue 8

The 15th CBIM Academic Workshop scheduled for January 2009 will focus on"Business-to-business marketing strategy: innovation, execution and competition''. Each year the CBIM Workshop welcomes academics, professionals and doctoral students from around the world to a candid but friendly discussion of current topics in B2B marketing. A truly international workshop, in 2008,attendees from 10 countries presented their research, and insights in the area of B2B research. Please join us in 2009!

Location: Atlanta, Georgia (USA), Renaissance Concourse Hotel at the Airport.

Dates

• Friday 16 January 2009 – 6.00-8.00 pm – registration and refreshments.

• Saturday 17 January 2009 – sessions: 8.30 am-5.00 pm – continental breakfast, light lunch, and a memorable dinner included.

• Sunday 18 January 2009 – sessions: 8.30 am-5.00 pm – continental breakfast and light lunch included.

• Monday 19 January 2006 – 8.30 am-12:00 noon – conference sessions,continental breakfast included.

Workshop fee: $495.00 academics/professionals; $100 PhD students. The fee is payable prior to or at the start of the CBIM Workshop. We will publish a non-copyrighted conference proceeding with the submitted abstracts, papers, case studies, and special session proposals that will be free to attendees.

Workshop papers will be eligible for a special issue of the Journal of Business & Industrial Marketing. The Best Doctoral Student Paper will receive $250 and appear in the JBIM special issue.

The event deadline for submitting ideas and content is 1 December 2008. Please let us know your interest in presenting either a paper or case study,participating in a special session of your choice, or volunteering to be a session moderator. Send an e-mail to the Workshop Director: brashear@mktg.umass.edu

Suggested topics

• New ways to better understand the customer – quantitative and qualitative approaches

• Branding/marketing mix issues in B2B strategy

• eBusiness tools to improve B2B marketing

• Return on Marketing Investment (ROMI) in B2B

• Better execution of B2B marketing strategies

• Better ways to understand competition

• New forms of B2B competition

• Global paradoxes in B2B marketing

• International competition from new power houses – China and India

• New product development and better ways to introduce them

• Comparative studies to improve B2B marketing – CB versus B2B

• Benchmarking best practices in B2B marketing

• The impact of new media on B2B marketing and marketing research

• Business process innovation in B2B environments

• New roles for the sales force in B2B marketing

• Cases especially welcome.

If you have an interest in one of the following or any other B2B topics,please send by e-mail by 1 December 2008 one of the following:

• 1.

  Detailed abstract (minimum 3 pages, double-spaced typed).

• 2.

  Paper or case study (maximum 20 pages, double-spaced typed).

• 3.

  Special session proposal (3 pages, double-spaced, typed). Or

• 4.

  Volunteers to be a session moderator, send contactdetails to:Tom Brashear, CBIM Workshop Director, E-mail: brashear@mktg.umass.edu,Isenberg School of Management,University of Massachusetts Amherst.