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Björn Sven Ivens
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Journal Articles
Key‐account‐management in business markets: an empirical test of common assumptions
Available to Purchase
Journal of Business & Industrial Marketing (2008) 23 (5): 301–310.
Published: 13 June 2008
Journal Articles
Norm‐based relational behaviours: is there an underlying dimensional structure?
Available to Purchase
Journal of Business & Industrial Marketing (2006) 21 (2): 94–105.
Published: 01 February 2006
