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Journal Articles

Virtual vs physical platform: organizational capacity and slack, strategic decision and firm performance

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Hang Lee, Yung-Chang Hsiao, Chung-Jen Chen, Ruey-Shan Guo
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2020) 35 (12): 1983–1995.
https://doi.org/10.1108/JBIM-07-2019-0341
Published: 18 May 2020
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Journal Articles

Branding vs contract manufacturing: capability, strategy, and performance

Available to Purchase
Yung‐Chang Hsiao, Chung‐Jen Chen
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2013) 28 (4): 317–334.
https://doi.org/10.1108/08858621311313910
Published: 05 April 2013
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