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Journal Articles

Studying international complaints: a multicultural analysis across two time periods

Ines Küster, Natalia Vila, Amparo Kuster-Boluda
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2024) 39 (7): 1465–1480.
https://doi.org/10.1108/JBIM-01-2023-0052
Published: 24 January 2024
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Journal Articles

Nutritional information labels and health claims to promote healthy consumption

Asuncion Hernandez-Fernandez, Ines Kuster-Boluda, Natalia Vila-Lopez
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2022) 37 (8): 1650–1661.
https://doi.org/10.1108/JBIM-09-2020-0426
Published: 16 July 2021
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Journal Articles

Managing international distributors’ complaints: an exploratory study

Amparo Kuster-Boluda, Natalia Vila Vila, Ines Kuster
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2020) 35 (11): 1817–1829.
https://doi.org/10.1108/JBIM-11-2018-0336
Published: 02 April 2020
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Journal Articles

Compensation and control sales policies, and sales performance: the field sales manager's points of view

Inés Küster, Pedro Canales
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2011) 26 (4): 273–285.
https://doi.org/10.1108/08858621111127018
Published: 12 April 2011
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Journal Articles

Market orientation and industrial salesforce: diverse measure instruments

Enrique Bigné, Inés Küster, Francisco Torán
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2003) 18 (1): 59–81.
https://doi.org/10.1108/08858620310458642
Published: 01 February 2003
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