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Journal Articles

How social media use enhances salesperson performance

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Romain Franck, Maud Damperat
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2023) 38 (8): 1720–1737.
https://doi.org/10.1108/JBIM-02-2022-0082
Published: 08 February 2023
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Journal Articles

A dialectical model of buyer‐seller relationships

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Maud Dampérat, Alain Jolibert
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2009) 24 (3-4): 207–217.
https://doi.org/10.1108/08858620910939750
Published: 13 March 2009
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