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Journal Articles

Are mobile devices a blessing or a curse? Effects of mobile technology use on salesperson role stress and job satisfaction

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Sergio Román, Rocío Rodríguez, Jorge Fernando Jaramillo
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2018) 33 (5): 651–664.
https://doi.org/10.1108/JBIM-05-2017-0123
Published: 04 June 2018
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Journal Articles

Teleological sales and purchase approaches in complex business relationships – customers’ expectations before and perceptions after purchase

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Rocío Rodríguez, Göran Svensson, Sergio Román, Greg Wood
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2018) 33 (4): 523–538.
https://doi.org/10.1108/JBIM-11-2016-0262
Published: 08 May 2018
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Journal Articles

The influence of sales force technology use on outcome performance

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Sergio Román, Rocío Rodríguez
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2015) 30 (6): 771–783.
https://doi.org/10.1108/JBIM-01-2015-0001
Published: 06 July 2015
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Journal Articles

Does the hierarchical position of the buyer make a difference? The influence of perceived adaptive selling on customer satisfaction and loyalty in a business-to-business context

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Sergio Román, Pedro Juan Martín
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2014) 29 (5): 364–373.
https://doi.org/10.1108/JBIM-05-2012-0092
Published: 27 May 2014
View article titled, Does the hierarchical position of the buyer make a difference? The influence of perceived adaptive selling on customer satisfaction and loyalty in a business-to-business context
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