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Keywords: Co‐operation
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Journal Articles
Journal of Business & Industrial Marketing (2000) 15 (7): 466–478.
Published: 01 December 2000
... marketing Channel relationships Selling Negotiating Co‐operation © MCB UP Limited 2000 ANOVA performance A one‐way ANOVA performed on the number of initial offers that were cooperative, with autonomy/control orientation as the independent variable, revealed a significant effect...
