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Keywords: Relationship marketing
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Journal Articles
Journal of Business & Industrial Marketing (1999) 14 (5-6): 445–455.
Published: 01 December 1999
... support. © MCB UP Limited 1999 Buyer‐seller relationships Channel relationships India Relationship marketing Embracing relational norms Recent trends in industry and academia suggest that relationalism be accepted generally as a panacea for many business problems (Frazier et al...
