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Keywords: 3D printing
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Journal Articles
A framework for the relationship implications of additive manufacturing (3D printing) for industrial marketing: servitization, sustainability and customer empowerment
Available to Purchase
Journal of Business & Industrial Marketing (2022) 37 (1): 91–102.
Published: 08 March 2021
... is associated with direct digital manufacturing and includes the application of AM in creating end-use parts. The third phase corresponds to the democratization of the technology and involves 3D printers used by end consumers. Technology Relationship marketing Industrial marketing 3D printing...
Journal Articles
On the verge of disruption: rethinking position and role – the case of additive manufacturing
Available to Purchase
Journal of Business & Industrial Marketing (2019) 34 (5): 1093–1105.
Published: 21 June 2019
...’ strategies related to various supply chain positions and does so by departing from a position and role point of view. Three business cases related to metal 3D printing - illustrating sub-suppliers, manufacturers and logistics firms - describe as many strategies. Data for the cases were collected through...
