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Keywords: 4R model
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (13): 330–345.
Published: 21 September 2026
..., the study compares their resource networks and interfaces across two periods: when selling mainly analog machines versus after starting selling advanced IoT-based services along with digitalized machines. Grounded in the Resource Interaction Approach ( RIA ), this study uses the 4R-model to analyze...
