Keywords: A multilevel perspective
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Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (13): 78–90.
Published: 18 May 2021
... Conflict A multilevel perspective Vertical coopetition The simultaneous existence of cooperation and competition that is coopetition, has recently attracted interest both in practice and research (Chai et al., 2019 ; Crick, 2020a ; Crick and Crick, 2019 ; Liu et al., 2020...

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