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Keywords: AI resources
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (2): 173–188.
Published: 06 July 2023
...Guangkuan Deng; Jianyu Zhang; Ying Xu Purpose Considering the emergence of e-commerce platforms and their integration into marketing channels, this paper aims to investigate how artificial intelligence (AI) resources – both technological and human – possessed by e-commerce platforms can enhance...
