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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (13): 267–281.
Published: 14 July 2026
... maybe seen at Link to the terms of the CC BY 4.0 licence. AI technology B2B Marketing managers Fairness Transparency Buyer–seller relationships Artificial intelligence National Science Centre, Poland 2022/47/B/HS4/01153 This research was entirely funded by the National...
Includes: Supplementary data
