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Journal Articles
Social media branding in the food industry: comparing B2B and B2C companies’ use of sustainability messaging on Twitter
Available to Purchase
Journal of Business & Industrial Marketing (2023) 38 (11): 2485–2504.
Published: 27 March 2023
... 2022 20 02 2023 22 02 2023 22 02 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Sustainability Supply chain B2B Twitter Marketing Branding API Python Having a strong brand image and brand management program...
