Keywords: ARA model
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (13): 250–262.
Published: 29 October 2021
... by taking into consideration four start-ups engaged in more than one CF campaigns with different combinations of equity and non-equity CF, adopting the actor–resource–activity (ARA) model as theoretical framework. Findings Multiple CF campaigns are embedded in the overall changing startup’s network...

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