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Keywords: Absence
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Journal Articles
Dialectic critical realism in business marketing: dialectic customer portfolio management
Open Access
Journal of Business & Industrial Marketing (2024) 39 (3): 474–490.
Published: 19 October 2023
... as a dialectic process. The conceptualized dialectic portfolio management is motivated by the concept of “absence”, akin to Hegelian “antithesis”, which highlights limitations, problems and tensions in portfolio management. In essence, “absence” serves as a diagnostic tool that directs portfolio actions towards...
