Keywords: Absorptive capacity
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Journal of Business & Industrial Marketing (2021) 36 (10): 1740–1754.
Published: 14 October 2020
...Gert Human The results suggest that an alternative conceptualisation of the relationship between absorptive capacity, knowledge transfer effectiveness and transactive memory systems is indeed conceivable. This implies that transactive memory can benefit from increased absorptive capacity...
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Journal of Business & Industrial Marketing (2020) 35 (7): 1289–1299.
Published: 24 March 2020
... valuable knowledge and insights for improving firm performance. However, there has been little focus on how firms improve their CRM and brand management via MAU. This study aims to draw on the absorptive capacity theory, research on marketing capabilities and marketing analytics to examine the capability...
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Journal of Business & Industrial Marketing (2018) 33 (3): 377–389.
Published: 03 April 2018
... is to develop and empirically test a theoretical framework examining how local network ties and global network ties affect firms’ innovation performance via their absorptive capacities. The asymmetry between local network ties (LNT) and global network ties (GNT) in terms of influences on firms...
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Journal of Business & Industrial Marketing (2017) 32 (5): 733–741.
Published: 05 June 2017
...? Absorptive capacity Buyer-seller relationships Innovation protection Types of customers Knowledge has largely been recognized a critical resource for developing competitive advantages, especially in environments of intense global competition and rapid technological change (Teece, 1998 ; Möller...
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