... outcomes and accountability through costly, observable and reliable signals, digital marketing services are increasingly enacted within platform-mediated environments that distort what information can be produced, accessed and evaluated by the client. Design/methodology/approach Data were collected...

... of the often substantial budgets they are responsible for following the Deloitte report of (2007) (Christensen et al., 2008). Some of these criticisms are as follow: The historic rift between marketers and the finance department, caused by marketing’s reluctance to be accountable for what...