.... (2022) for understanding the role of actor engagement in emergence of novel outcomes, by identifying a process of how various actor roles in entrepreneurial ecosystem (EE) emerge as resource through the actor engagement. Design/methodology/approach Following a longitudinal design, this study conduct...

...Ana María Barrera Rodríguez; Edison Jair Duque Oliva; Jaime Andrés Vieira Salazar Purpose This paper aims to present the literature review on engagement in marketing, specifically on the concept of actor engagement (AE), to identify the most influential countries, authors, journals...

... Limited Licensed re-use rights only Combining institutional work and actor engagement (AE) literature, this paper aims to elucidate how the collective action of market shaping occurs through the interplay between market shapers’ institutional work and engagement of other market actors. While...