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1-2 of 2
Keywords: Adaptability
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Journal Articles
Food supply chain resilience in the digital era: a bibliometric analysis and development of conceptual framework
Available to Purchase
Journal of Business & Industrial Marketing (2024) 39 (9): 1863–1893.
Published: 17 May 2024
... relevant papers from Scopus and Web of Science (WoS) databases. The analysis parameters included a comprehensive review of current food supply chain practices and an exploration of trending research topics, such as sustainability, adaptability, circular economy and agility. Notably, the study recognized...
Journal Articles
Strategic orientations, marketing capabilities and innovativeness: an adaptive approach
Available to Purchase
Journal of Business & Industrial Marketing (2022) 37 (4): 918–931.
Published: 03 August 2021
...Ali E. Akgün; Volkan Polat Purpose This study aims to investigate marketing capabilities that represent the marketing mix from an adaptive perspective: brand management, customer relationship management, price management and multi-channel management. Also, this study identifies how adaptive...
