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Keywords: Adaptations
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (13): 1–14.
Published: 17 November 2023
... relationship. The business relationship then leads to resource adaptations between the two companies. The developed model, however, illustrates that this pattern can be reversed in situations of turbulence. Hence, previously adapted resources might lead to the formations of a business relationship. Based...
Journal Articles
Journal of Business & Industrial Marketing (2015) 30 (2): 208–217.
Published: 02 March 2015
... where limited scope has become one of the critical success factors mentioned. Another challenge has been to what degree the enterprise system has to be customized to the implementing company’s structure, or whether the organization should adapt to the system. Companies that accept the generic functions...
