... relationship. The business relationship then leads to resource adaptations between the two companies. The developed model, however, illustrates that this pattern can be reversed in situations of turbulence. Hence, previously adapted resources might lead to the formations of a business relationship. Based...

... interactions that lead to mutual learning, adaptations, high levels of trust, commitment and so forth (Johanson and Vahlne, 2011 ; Håkansson et al., 2009 ; Håkansson and Johanson, 1992). These findings have been confirmed by other researchers who have compared different market characteristics...