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Keywords: Additive manufacturing
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Journal Articles
A framework for the relationship implications of additive manufacturing (3D printing) for industrial marketing: servitization, sustainability and customer empowerment
Available to Purchase
Journal of Business & Industrial Marketing (2022) 37 (1): 91–102.
Published: 08 March 2021
...Damien Chaney; Julien Gardan; Julien De Freyman Purpose The purpose of this paper is to present the relationship implications of additive manufacturing (AM), which has the ability to produce layer-by-layer three-dimensional complex products by adding material in comparison to traditional...
Journal Articles
On the verge of disruption: rethinking position and role – the case of additive manufacturing
Available to Purchase
Journal of Business & Industrial Marketing (2019) 34 (5): 1093–1105.
Published: 21 June 2019
...Christina Öberg; Tawfiq Shams Purpose With the overarching idea of disruptive technology and its effects on business, this paper focuses on how companies strategically consider meeting the challenge of a disruptive technology such as additive manufacturing. The purpose of this paper is to describe...
