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Keywords: Agency
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (3): 461–473.
Published: 18 May 2023
... by Toth et al. (2018) and Pressey and Vanharanta (2006) to address this gap by identifying the tensions experienced in the market research agency (MRA), creative agency (CA) and client relationship, as well as the processes that increase or minimize these tensions. Design/methodology/approach...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (3): 390–403.
Published: 16 December 2019
..., mediation and coalition – to the agency of e-health third-parties; and their practices to innovate in the healthcare ecosystem. This study focuses on the actors and the performativity of actions and grounding the conceptual view on an empirical base. Third-party actors bring about innovative ways...
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (2): 164–173.
Published: 05 March 2018
... their agency. However, their involvement can create tensions for suppliers who may have to become more tolerant of divergent goals. In respect of knowledgeability, it was found that constraint satisfaction is important in allowing customers to reconcile their personal knowledge schema with the collective...
Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (4): 535–540.
Published: 02 May 2017
... Negotiating Demand Agency Pressure Response Crossed demands Multiparty demand Distributive knot Moves Negotiation system “In my daily work as a sales manager in the automotive industry, I do not stop negotiating with everyone, I often ask myself: “How can I meet at the same time so many demands...
Journal Articles
Journal of Business & Industrial Marketing (2015) 30 (1): 72–82.
Published: 03 February 2015
...Mario Vafeas Purpose – The purpose of this study is to investigate the contextual factors that influence the impact of account manager turnover on the client–agency relationship, an under-researched area of relationship management literature. Design/methodology/approach – A case study...
