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Keywords: Agglomeration
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Journal Articles
When friends are near foes: governing nonequity alliances with steering committees
Available to Purchase
Journal of Business & Industrial Marketing (2024) 39 (8): 1734–1749.
Published: 16 May 2024
...” – in nonequity alliances remains unanswered, and this study aims to suggest establishing a steering committee to oversee the partnership. Design/methodology/approach Drawing on the agglomeration economies and alliance governance literatures, the authors develop a set of hypotheses and perform a series...
