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Keywords: Agility
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Journal Articles
The vital role of agility in linking social media usage to operational resilience during supply chain disruptions
Available to Purchase
Journal of Business & Industrial Marketing (2025) 40 (8): 1557–1571.
Published: 07 August 2025
...Ki-Hyun Um; Mingu Kang Purpose This study aims to investigate how social media usage affects operational resilience in supply chains facing disruptions. Specifically, this study explores the role of supply chain agility as a mediator in this relationship. By clarifying how social media enhances...
Journal Articles
Food supply chain resilience in the digital era: a bibliometric analysis and development of conceptual framework
Available to Purchase
Journal of Business & Industrial Marketing (2024) 39 (9): 1863–1893.
Published: 17 May 2024
... relevant papers from Scopus and Web of Science (WoS) databases. The analysis parameters included a comprehensive review of current food supply chain practices and an exploration of trending research topics, such as sustainability, adaptability, circular economy and agility. Notably, the study recognized...
Journal Articles
Dynamic marketing capability – refining the concept and applying it to company innovations
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Journal of Business & Industrial Marketing (2020) 35 (2): 193–203.
Published: 01 October 2019
...Maciej Mitręga Purpose This paper aims to introduce dynamic marketing capability (DMC) as a construct relevant for business research and business practice, and to test its validity in relation to company product innovations and company agility. Design/methodology/approach This study tests...
