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Keywords: Agility
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Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (2): 193–203.
Published: 01 October 2019
...Maciej Mitręga Purpose This paper aims to introduce dynamic marketing capability (DMC) as a construct relevant for business research and business practice, and to test its validity in relation to company product innovations and company agility. Design/methodology/approach This study tests...

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